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Research papers

East meets West

Westerners often wonder: what is typically Asian? With a multitude of business and cultural experiences to be made in Asia, it is hard to get an overview of aspects that 'typically' influence market research. With their paper Patricia Blau and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Susanne Wieners-Schlupkothen, Patricia Blau
April 7, 2009
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Citation

Wieners-Schlupkothen and Blau (2009a, April 07). East meets West. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/east-meets-west